Elmar Schumacher is the Founder and CEO of aerobis fitness GmbH — a company specialized in mobile fitness equipment based in Cologne, Germany. Elmar has built aerobis from the ground up into an internationally respected brand in the fitness industry. Through years of practical experience of selling thousands of physical and digital fitness products he has gained deep knowledge on how to build and market products that sell and turn customers into fans. Elmar has developed aerobis into a fully automated company by utilizing his background in software development and graphic design. Almost all parts of the day-to-day business are run in the cloud combining several software solutions through connected APIs. During years of being an active operator in the industry, he has helped and supported fellow fitness entrepreneurs and even competitors mastering challenges in his areas of expertise. He continues to be his own best customer and believes that a regular training schedule is crucial to perform on the highest level.