Hendrik has more than 20 years of work experience especially in sports. Following his studies in journalism and economic history, he started his career as a TV journalist. Afterwards, he changed to marketing and communications where he held various executive positions; most recently for large listed companies adidas and Axel Springer. He was actively involved in due diligence processes and as a mentor for startups, new ventures, and accelerator programs. In 2013, he founded his own company. football mgzn is the first media offering for active soccer players with a focus on equipment, training, innovation, and style. The business operates as publisher, content marketing agency, and digital product developer. Hendrik is a passionate sportsman. He competed in the german field hockey squad, winning the european championships and the champions league with his club team. Today he is an active runner and plays field hockey, tennis and football.