Sascha always dreamt of becoming a professional athlete, but his genes decided against him and so he never made it to the Olympics. Being a competitive person not only in sports, he then had to set himself different goals. He figured out that he is a seeker, constantly searching for new ideas, good stories and alternative solutions. ‍

How fitting that his university education led him to the field of sports communications, where he had the chance to work with professional athletes for years and combine his (failed) personal dream with his curiosity for creativity, new solutions and good stories.‍

The passion for creativity & storytelling and his urge to question things in order to create something bigger and better came at a time when digital marketing was on a steep rise. Therefore, moving into the digital world was the most logical next step. ‍

And today, having worked in this area for many years, he can say: it was the first and right step to understand marketing in a more holistic and technology-based way.