At Onefootball, Tom is responsible for Business Development & International Strategy. Prior to joining Onefootball, Tom was the Head of Sports at TRIAD, leading benchmark setting projects at the synergetic interfaces between brand communication, interactive experience formats, and strategic transformation processes on an international level. His customers included FIFA, DFB, McFit, Universidade do Futebol, FC Bayern Munich, Dirk Nowitzki Stiftung and other global players in the sports world. Tom is also the founder of GloBall Awards, a scouting platform and trend barometer for future sport businesses.