After starting out as a high-performance athlete, Sönke’s professional career continued at the heart of the sports industry by consistently accelerating holistic business development projects for and with some of the most prestigious brands in sports - among others countless disruptive startups, a world-federation of a major global sport (FIBA) and one of the hottest brands in sports broadcasting (DAZN).

With his own startup, he successfully graduated from two leading accelerator programs while demonstrating his outstanding ability to shape business models and develop strategic game plans.

As a leAD mentor, he wants to support ambitious entrepreneurs with potentially game-changing young businesses with his profound business development expertise and extensive network in order to maximize commercial potential and ignite dynamic growth.